dearJulius.com Write For Us

How Wholesome Wave helps New Yorkers bring fruits and veggies home

SHARE:

Wholesome Wave’s reward card is preloaded with $20 to use at six participating supermarkets in Harlem, Queens and the Bronx.

Millions of Americans struggle to put healthy food like fruits and vegetables on their tables, but a new program being piloted in New York City by Wholesome Wave hopes to change that. (iStock)

By Nikki M. Mascali, Metro

Millions of Americans struggle to put healthy food like fruits and vegetables on their tables, but a new program being piloted in New York City by Wholesome Wave hopes to change that.

Wholesome Wave was founded 11 years ago by chef Michel Nischan to increase underserved communities’ access to fresh produce by working mainly with farmers’ markets, and now “we want to meet people where they are,” said Skye Cornell, chief programs officer. “The vast majority of people are shopping in grocery stores, so we’re really looking to help people take home fruits and vegetables from the grocery store.”

Earlier this month, Wholesome Wave, with support from Naked, launched a rewards card preloaded with $20 each week for New Yorkers to purchase produce at six participating supermarkets in Harlem, the Bronx and Queens.

Participants can sign up for the cards at Wholesome Wave’s partners on the pilot, West Side Campaign Against Hunger and City Harvest.

“We’re able to reach people who we know are particularly seeking healthy food from those food pantries,” Cornell said.

Monday, a cardholder from Washington Heights, told Metro she signed up for the card as soon as she heard about it and has used it three times already.

“Brussels sprouts, blueberries, forget it — there’s no way I could afford those,” Monday said. “But now that I have the card, I can.”

When cardholders use their weekly $20 allotment, the card will automatically be reloaded for a max of $180 through December. For those wondering just how much fresh produce $20 can provide, Wholesome Wave estimates participants can obtain them for about $1.70 per pound, or 50 cents per serving.

“It can really make a significant difference for the average family size that we’re seeing, which is up to four people,” Cornell explained. “It’s really important to us to help provide enough funding to support the whole family.”

Wholesome Wave is currently eyeing 10 additional sites across the country to roll out the rewards card program, including a deeper expansion in New York City, in 2019.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

Alabama,1,Arizona,1,Barack,1,California,3,Colorado,1,Connecticut,1,Crime,531,Florida,1,Franc,1,Hawaii,8,Illinois,1,Los Angeles,2,Massachusetts,3,Mississippi,1,New York,128,U.S.,1553,Washington,4,
ltr
item
U.S. - U.S. Daily News: How Wholesome Wave helps New Yorkers bring fruits and veggies home
How Wholesome Wave helps New Yorkers bring fruits and veggies home
https://1.bp.blogspot.com/-uQ6_QUg32Bs/WxBZut4TDTI/AAAAAAAAEHw/LNLMiNu2AS09q4CNuf51CZZeuiieIp4VACLcBGAs/s1600/DailyNews.US.com.jpg
https://1.bp.blogspot.com/-uQ6_QUg32Bs/WxBZut4TDTI/AAAAAAAAEHw/LNLMiNu2AS09q4CNuf51CZZeuiieIp4VACLcBGAs/s72-c/DailyNews.US.com.jpg
U.S. - U.S. Daily News
https://us.dailynews.us.com/2018/05/how-wholesome-wave-helps-new-yorkers.html
https://us.dailynews.us.com/
https://us.dailynews.us.com/
https://us.dailynews.us.com/2018/05/how-wholesome-wave-helps-new-yorkers.html
true
3263844984480124152
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy